Content Distribution Strategy a Key to Survive and Advance
Silver lining in newsstand report: diversifying content distribution strategy; plus, audience development at Hearst Digital and a big comeback for Garden & Gun Developing a content distribution...
View ArticleAd, Publisher Dynamic Gets Complicated With Blocking Software
With tech advances in filters and screens for audiences, the ad-publisher model is taking a hit – what are some digital magazines doing about it? If you’re an ad publisher and rely solely on that...
View ArticlePublisher Monetization: Video, Display Ads, Facebook
The latest moves in publisher monetization strategy come from the likes of the Atlantic, Upworthy, Vox, and Lad Bible Popular industry opinion says publisher monetization of video, digital advertising,...
View ArticleAudience Engagement Strategy: Anchor Content, Atlantic, Google AMP
2 examples of the Atlantic’s audience engagement strategy; plus, a video that illustrates the difference between traffic and development Audience engagement strategy is the alpha and omega of digital...
View ArticleMultiplatform Publishers Reorganize and Hire New Talent
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé...
View ArticleDigital Publishers Expand with Acquisitions of Assets, Technology
Digital publishers at Atlantic Media and Condé Nast expanding; Scopus Media acquires digital media company Last year ended with a major push by digital publishers to position themselves differently in...
View ArticleMultiplatform Publishers and Editors Landing at Different Publications
Multiplatform publishers at Bonnier, Harpers Bazaar, and Atlantic Media source fresh talent for top roles The multiplatform and digital publishing industry experiences a lot of professionals on the...
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